
Teaching An Old Dog New Tricks: Why AI Can Help Us Transform Supporter Experience
This year marks two anniversaries in my career. 25 years since my first fundraising job. 10 years since becoming a consultant. There’s been lots of shiny new things and ‘game-changing’ breakthroughs in that time. Few endure and prove their worth.
Here’s why I think AI is different and can help fundraisers provide better supporter experiences and raise more money.
My first AI epiphany came at the Ask Direct Summer School conference in Dublin last year. A talk by Cherian Koshy brought to life the possibilities AI brings. I started playing about with Chat GPT. Both for content creation and to help with data analysis. Learning about prompting and how to make it genuinely helpful and not just a gimmicky meme-machine. It was great for my own work, but I wasn’t sure how it could scale to make a difference for fundraisers.