What's Trending In June?

We’ve gathered our top 5 On-Demand sessions this month so that you can see what’s been popular in our community. You can check out the sessions by clicking on the thumbnails below.

So, what’s trending in June?

1. What Companies Want from Charity Partnerships

Who Should Attend

This webinar is for:

Corporate fundraising managers and officers
Anyone building or managing corporate partnerships
Fundraisers who pitch to companies and want better success rates
Charity leaders making strategic decisions about corporate income

Whether you’re building your first corporate partnership or managing long-term relationships, this session will help you approach companies with more confidence and clarity.

Why This Matters

The corporate fundraising landscape is worth £4.25 billion annually in the UK. Companies have money to give.

Most corporate fundraising advice comes from other fundraisers. It’s helpful, but it’s one-sided. We know what we think companies want. We rarely hear directly from the companies themselves.

This webinar closes that gap.

By understanding the corporate perspective – the pressures they face, the priorities they balance, the conversations that happen before they say yes or no – you can build stronger pitches, more sustainable partnerships, and relationships that actually last.

2. Making Sense of the ICO Soft Opt-In Guidance: What it says, what it means, and what to do about it

The charitable soft opt-in ICO guidance has just landed.

For many charities, this is the biggest shift in supporter communications rules in years.

And our inbox and membership chat are already full of questions:

Does event attendance count as expressing interest?
What about volunteering, buying a raffle ticket, or clicking a link?
Can we now contact people we previously couldn’t?

And just as importantly…Where are the grey areas charities need to tread carefully?

To help the sector unpack all of this quickly, we’re hosting a live session with Mark Burnett from Hope & May on May 20th 11am – 12pm.

Can’t attend the live webinar? No worries! It will be recorded and available to watch on demand.

3. Three Strategic Shifts in Fundraising: Unlocking Opportunity Audiences, Mid-Value Donors, and Ethical Giving

Looking at the data, where are the forward-looking opportunities for fundraisers for 2026?

Drawing on our 2026 Ethical Giving Report, our annual UK Giving Behaviours Report, and client data, this session shares clear and actionable ways to stabilise your strategy amidst a difficult fundraising landscape and build focus on three key growth areas: opportunity audiences, mid-value donor development, and ethical fundraising practice.

In a challenging and evolving market, fundraisers are asking how to reshape their operation and future-proof strategies. For those looking to do the same, this session offers a clear view of the market and a practical, evidence-based direction.

Blue State is a global communications, media, and strategy agency with over 20 years of experience at the intersection of social impact, inclusion, and growth. While we were born on the campaign trail in the US, today we work across the UK and internationally. We bring deep fundraising expertise to our work-partnering with organisations around the world to drive income as well as mobilisation and campaigns.

Key learnings from this webinar:

Ethical fundraising, when done right, can be a real connector to your audiences – attendees will get an early look at findings from our Ethical Giving Report, alongside real-world case studies and inspiration for how organisations are evolving their storytelling to grow income and engagement in more inclusive and ethical ways.

Opportunity audiences – attendees will gain a deeper understanding of the motivations of key growth audiences, including diaspora and younger supporters, and how their lived experiences and values shape giving behaviours.

Mid-value donor growth – attendees will take away practical, tested strategies for growing mid-value giving within their programme, told through recent client data and demonstrated by results.

4. Building Resilient Major Gifts: Strategy, Stability, and Sustainability

Join Veritus Group for an in-depth panel discussion on major donor giving focused specifically for UK fundraising professionals navigating a rapidly changing landscape. With inflation, funding cuts, and evolving donor expectations shaping today’s environment, this session will provide practical guidance on how to build a programme that can adapt, endure, and thrive.

The conversation will go beyond simply surviving downturns, focusing instead on how organisations can cultivate long-term sustainability through strategic planning, strong internal culture, and deeper donor engagement.

Attendees will leave with actionable strategies to strengthen their programmes from the inside out, equipping their teams and donor relationships to not only weather uncertainty but to emerge stronger and more connected than before.

Key learnings from this session:

Maintaining Donor Trust: Learn how transparent communication and authenticity strengthen donor relationships during turbulent times.
Motivating Fundraisers: Gain tools and perspectives to keep teams inspired, focused, and resilient when targets feel challenging.
Strengthening Donor Pipelines: Discover how to balance stewardship of long-term donors and find new major donors.
Embedding Resilience: Understand how to integrate adaptability, collaboration, and smarter use of data and technology into your fundraising systems

5. Making The Most Of Email Soft Opt-In Changes

Recent updates to email soft opt-in guidance have opened new doors for charities looking to grow their email lists ethically and effectively. But with opportunity comes responsibility — and risk. How can fundraising and engagement teams make the most of these changes without compromising trust or compliance? In this session, we’ll break down what’s changed, what it means for your supporter acquisition and retention strategy, and what you could do next to start discussing soft opt-in in a way that’s smart, sustainable, and aligned with your charity’s values.