We’ve gathered our top 5 On-Demand sessions this month so that you can see what’s been popular in our community. You can check out the sessions by clicking on the thumbnails below.
So, what’s trending in October?
1. BANNED AND BLOCKED How to make Meta keep working for your digital fundraising
The digital fundraising landscape is changing. How are you navigating it?
In the last year, Meta introduced heavy restrictions on charity advertisers, and both Meta and Google both introduced political ad bans across Europe. These are only the most recent restrictions put on charity advertisers looking to grow their share of voice and share of money.
This session will equip attendees with practical strategies and tools to navigate the ongoing changes in digital advertising: It’s about bringing your fundraising and your communications closer together, showcasing WHY your charity exists, and bringing your story to life in exciting new ways.
Key Learnings:
– Understand how the ongoing restrictions on digital advertising are affecting charities.
– Learn how to create effective campaigns that leverage your charity’s value to grow consideration and create deeper value through digital retention.
– Gain actionable insights and tools to implement immediately.
2. Trusts and Foundations Funding: Expert Advice
Join us for a practical and insight-packed 90-minute webinar bringing together leading voices from across the fundraising and grant-making landscape.
Drawing on her unique experience as both a professional fundraiser and grant assessor, Vic Hancock-Fell will share 10 key lessons she has learned from sitting on both sides of the funding table—including common mistakes applicants make, what assessors look for in strong applications, and how charities can improve their chances of success.
Drawing on insights from The List, Jo Jeffery will share which causes have been most impacted by grant-making changes plus how The List helps fundraisers approach trust fundraising with more information and confidence.
Representing The Benefact Trust, Helen Gray will offer a funder’s perspective on current priorities, what makes an application stand out, and how organisations can build stronger relationships with grant-makers. As someone who has led a grant-making organisation and experienced both sides of the funding relationship, Helen offers a particularly nuanced and well-rounded perspective.
Whether you’re new to trust fundraising or an experienced practitioner looking to increase your success rate, this session will provide practical tips, insider knowledge and actionable advice you can apply immediately.
3. Your soft opt-in questions answered
Soft opt-in: what is it? what do the guidelines mean? where can you use it? and can you use it with your donation platform?
Despite the guidance and content available, there are still some unknowns for charity fundraisers. We want you to feel confident when it comes to fundraising and marketing so we’ve brought together a live panel of data and fundraising platform experts to answer your questions.
4. Digital Fundraising Fundamentals
This course is your step-by-step guide to mastering the fundamentals of digital fundraising, for beginners, from understanding the basics to building campaigns that actually convert.
You’ll learn how to:
- Understand what digital fundraising really means (and how it fits with your current strategy)
- Choose the right channels and set clear goals
- Build your digital “engine room”, from Meta lead generation to Google Ads to email income
- Measure, optimise, and grow
To access it, you’ll need to be a Fundraising Everywhere member.
Membership gives you this course, Relationship Fundraising Fundamentals, our full on-demand library, and free entry to all our live conferences and events.
5. The 6 email tactics that make supporters fall in love with your cause
Email is still the most powerful tool in digital fundraising – but most organisations are only scratching the surface of what it can do. Drawing on Forward Action’s experience running high-performing email programmes for charities of all shapes and sizes, we’ll share six tried and tested creative tactics that can transform your email programme.
Whether you’re struggling to find the time, the content, or the confidence to send more, this session will leave you inspired and equipped. We’ll bust the myths holding organisations back, share what great fundraising emails really look like, and give you six practical tactics to put into action straight away. By the end, you’ll have everything you need to make supporters fall in love with your cause, and a few reasons to fall in love with email yourself too.
Key learnings from this session:
Simple changes that drive more opens, more clicks, and more donationsat thanking directly increases supporter loyalty and long term income.
New creative ideas to make supporters look forward to your emails
How to sidestep the pitfalls that are impacting your email performance