Panel: Legacies, Management and Language
Jen and Fraser promise that at session’s end you’ll have inspiration, confidence and ability to engage in the legacy conversations – and raise a LOT more money!
Jen and Fraser promise that at session’s end you’ll have inspiration, confidence and ability to engage in the legacy conversations – and raise a LOT more money!
Using the insights and learning from twenty oral histories with legacy pledgers Marina will share what supporters’ life narratives tell us about why they gave a gift and what you can learn and apply to your own legacy giving.
Your legacy web pages are your digital shop window. Here’s how to make them connect with and inspire your supporters to take action.
In this session Peter will discuss: why you need a legacy proposition; what it’s about and what it isn’t about; how you develop a unique proposition; and examples of different successful legacy propositions.
In 2022 I commissioned Legacy Voice to undertake some research into high value supporters and legacy giving for UNICEF and am happy to share some of what I have learned. Come and find out, from a fundraisers perspective, what you need to know about this audience, some of their motivations, a surprising competitor right under your nose, and what you might need to think about at your charity.
In this session, he will use this experience to explore how legacy fundraisers can go from ‘being right about legacies’ to ‘legacies being right at the heart’ of the charity’s communications.
Hear how Anaish’s experience is helping him navigate his new role of Head of Legacies at the British Red Cross.
Stewardship events are a proven method for increasing income and reducing attrition – and with many events fundraisers facing uncertainty around participant numbers, stewardship events offer a key touchpoint to engage, educate, and appreciate.
Join Fundraising Expert Andy King and guest host and be inspired by 5 incredible partnerships, and more importantly, what you can learn from them and take back to your charity.
A walk through how data and insight during challenging times is crucial to standing out from the crowd.
Your community will stand by you – even when times are tough. But how do you inspire them to make sure they will?
Join Katy Wetherill, Event Organiser Lead at Enthuse and Angela Richmond, Founder of RedFox Research, as they discuss recent trends in event participation, what these mean for charities going into 2023 and practical, actional tips for charities on how they can help supporters reach their targets this year.
In this session Marc will outline the profile of a charity runner, and how this has changed since the pre-pandemic times.
A session to share our latest research on what current and past mass participation event participants are thinking about the year ahead and how charity fundraisers can use this insight to raise more from events in 2023.
Learn about the importance of sustainability and how to integrate it into the workplace and events.