Using AI as a positive tool for growth in events
Join Martin for a practical and pragmatic dive into the dynamic world of AI for community fundraisers.
Session
Using behavioural science to nail your corporate partnership pitches
In this power session, Dana will talk you through the key behavioural science principles that can help you write and present your pitches.
Using colour insights to build corporate relationships
This session will give helpful tips on how to adapt approaches to match the behavioural preferences of your corporate contacts. It will share some fundamental neuroscience to guide your communications so it is more effective.
Using data driven recommendations to improve email stewardship
In this session, JustGiving will share how they have overhauled their email journey for online fundraisers and how using data-driven recommendations is already driven a statistically significant uplift in donations.
Using Data Insights to Drive Personal Connections with Donors
In this session, Gabe Cooper talks abou using data insights to drive personal connections with donors.
Using digital marketing to punch above your weight
In this workshop I’ll be focusing on some top line tactical considerations around how to best utilise paid media, and the digital landscape, to maximise awareness, relevance and return on ad spend.
Using digital to further your charity’s core purpose
Hear how Mortal Fools revisited their charitable purpose at the start of the pandemic and used it to successfully pivot their operations into fully digital operations and then into a hybrid model.
Using digital to secure a long term relationship with supporters: The Second Gift challenge
In this session, we will explore the challenges faced in creating multiple interactions with supporters, and focus on both ways of working and products that can increase the chances of someone coming back to give again.
Using media moments to promote your cause
Learn how Friends of the Earth have reduced CPAs and increased conversion volumes by maximising key media opportunities, and how you could do the same.
Using social data intelligence to nail your corporate pitches
You’ll walk away from this session feeling that little bit smarter and more strategic about how to structure the content and information of your pitches for maximum impact.
Using UN SDGs to Build Partnerships
Tessa Kelly of Habitat for Humanity and Matthew Guyer of Oxfam discuss how to build effective, sustainable corporate partnerships.
Value Exchange: Learn how to recruit loyal donors
In this session we will take you through pilot to roll out of a acquisition product that we are seeing better results every time we make a change.
Value over volume; a top down approach to driving huge appeal growth
Does more volume to mail mean more income? Not necessarily. Similarly, less can equal more.
Values Taken Over / The Rise of Values
This session is all about the importance of values in fundraising. How can we leave behind donor-centric fundraising practices and focus our attention on the communities that our causes serve?
Virtual fundraising events: a new era?
You’ll leave with straightforward takeaways and tips to creating meaningful online donor experiences during a global pandemic and beyond.
