7 Tips to Launching a Legacy Program
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Cash-strapped, acquisition costs keep increasing, and drawing a blank on how to engage supporters at a higher level. What is a fundraiser to do? This fast-paced session will share seven quick and easy tactics to help you launch a legacy program no matter what size organization you serve.
What are the key learnings from your session?
- Learn how to quickly engage with prospective legacy donors
- How to use current marketing to advance a legacy program
- Systems needed to run a program
Speakers
Ligia Pena
International Legacy Consultant
Related Talks
Mind’s Everlasting Forest – an insight-led In Memory fundraising product
In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.
How to develop an effective legacy strategy
This session has been developed for those who would like to understand how to develop an effective legacy strategy.
Accessibility and inclusion in legacy marketing
A discussion on accessibility and inclusion in legacy fundraising, featuring speakers from NSPCC and Stonewall.
Legacy and in-memory giving: how to work together better
Claire delves into the relationship between in memory and legacy giving, highlighting its significance in motivating gifts to charities in wills.