Beyond Bequests: A Roadmap to Developing Inspiring Legacy Supporter Journeys
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
In this session, Juliet will take you through the steps needed to create robust and inspiring supporter journeys for your legacy prospects and pledgers. This session unveils a comprehensive roadmap to elevate your approach to legacy supporter engagement and create experiences that resonate deeply with your supporters. Leave the session equipped with actionable insights, ready to implement legacy supporter journeys that will inspire, engage, and leave a lasting legacy for both your supporters and your cause.
Key learnings from this session:
- The importance of good stewardship for legacy supporters
- Steps to take to develop new supporter journeys
- Testing your approach
Speakers
Juliet Hinton-Smith
Senior Legacy and In Memory Fundraiser
Related Talks
Beyond the Map: Successes and Setbacks in Supporter Experience
This session will explore how charities can build more effective and connected supporter journeys by evolving their use of data, insight, and orchestration tools.
Trends and insights to maximise income from donor retention
Join us for an honest look at face-to-face supporter retention and how at Oxfam we’re working to improve it.
Fundraising in Freefall: Insights from UK Giving Report 2025
This free webinar will provide essential insight for fundraisers, leaders, and anyone planning income strategies in 2025.
How to Create a Lead Generating Partnership Newsletter
By the end of this session, you will have a framework for crafting newsletters that capture attention, convey value, and motivate companies to partner with your nonprofit.