Diversify your events portfolio for growth
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Talk Details
As supporter expectations evolve, charities need to move beyond a one-size-fits-all approach and embrace more flexible, co-produced models.
This session will focus on how charities can work alongside supporters to co-produce challenge events—empowering them to shape experiences that reflect their motivations, networks, and passions. We’ll explore how to test new challenge event concepts at low risk, learn quickly from what supporters respond to, and iterate to build a more diverse and resilient events portfolio.
Key learnings from this session:
- Co-produce challenge events with supporters to increase relevance, engagement, and reach
- Test new challenge event ideas quickly and at low risk
- Use insight and iteration to build a more diverse, growth-focused challenge events portfolio
Speakers
Mehreen Syed
Head of Public Fundraising
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