Driving engagement through the funnel on a small budget
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Talk Details
Small budgets don’t have to mean small impact. In this session, you’ll learn how charities can drive meaningful engagement at every stage of the marketing funnel – from initial awareness through to consideration and, ultimately, conversion – without relying on big spends.
Drawing on real-world case studies from across the charity sector, this session will show how smart strategy, clear priorities and the right metrics can help you make the most of limited resources. You’ll see practical examples of campaigns designed to meet audiences where they are, nurture interest over time and turn engagement into action.
We’ll break down the funnel stage by stage, exploring which KPIs matter most at each point, how to set realistic targets, and how to measure success beyond vanity metrics. You’ll also get practical, budget-friendly tips on content, channels and optimisation, alongside insights into what’s worked, what hasn’t, and why.
Key learnings from this session:
Whether you’re looking to grow awareness, improve consideration or increase conversions, this session will leave you with actionable ideas you can apply straight away – proving that with the right approach, even small budgets can deliver big results.
By the end of this session, attendees will be able to:
- Understand how to structure a full-funnel engagement strategy on a small budget, from awareness through to conversion.
- Identify the most meaningful metrics and KPIs at each stage of the funnel, and set realistic targets that demonstrate impact beyond vanity metrics.
- Apply practical, low-cost tactics to optimise performance across key digital channels including Meta, Google Ads (paid and grant), YouTube, TikTok and Reddit.
- Learn how different channels can play distinct roles within the funnel, and how to combine them effectively to nurture audiences over time.
- Take away actionable ideas and tested approaches that can be applied immediately, helping charities achieve stronger results even with limited resources.
Speakers
Dani Hughes
Digital Marketing Specalist
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