Flying High: CHAS and Loganair Partnership
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Talk Details
This session will focus on the strategic partnership between CHAS and Loganair – Scotland’s airline. Lara will share the process involved in making that initial approach during the midst of a global pandemic, and candidly talk about the successes and challenges along the way.
In this session you will learn:
- How to secure that first meeting with your top prospect.
- Persistence pays off – sometimes you have to play the long game.
- How to successfully develop and steward a partnership with the aim of securing an extension.
Speakers
Lara MacDonald
Senior Corporate Partnerships Executive
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