In 2022 I commissioned Legacy Voice to undertake some research into high value supporters and legacy giving for UNICEF and am happy to share some of what I have learned. Come and find out, from a fundraisers perspective, what you need to know about this audience, some of their motivations, a surprising competitor right under your nose, and what you might need to think about at your charity.
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We all know how important high value legacies are. For most of us, good years are driven by this high value legacy group, and when they come, suddenly everyone is interested. But what if they don’t come? What should we be doing now to make sure they come in the future?
When I am older, wiser and being invited to legacy stewardship events myself, I want the pride of knowing that the biggest legacy I left for UNICEF was the work that I am doing now to help grow the top 2 per cent. Good thing I’ve got at least 20 years before I retire, because there is a lot to do and surprisingly very little understanding in the UK about wealthy individuals and what they are planning for their legacy giving.
In 2022 I commissioned Legacy Voice to undertake some research into high value supporters and legacy giving for UNICEF and am happy to share some of what I have learned.
Come and find out, from a fundraisers perspective, what you need to know about this audience, some of their motivations, a surprising competitor right under your nose, and what you might need to think about at your charity.
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 19th June
Join the UK’s only conference designed to upskill, inspire – and destress – community fundraisers.
Happening online Thursday June 19th 2025.
Past event - Thursday 3rd July
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 3rd 2025.
12:00 Thursday 10th July
THIS EVENT IS NOW SOLD OUT, SORRY!
Get a little pep in your step and pizza in your belly at July’s Pizza for Losers, the charity sector’s favourite un-conference dedicated to improving mindset and encouraging innovation.
12:00 Thursday 24th July
If you’re ready to improve supporter relationships and move beyond transactional communication, this session is for you.
CFRE Points: 1
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