How to find and recruit new event participants
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Talk Details
META remains a core channel for most digital marketers, but rising competition and audience fatigue mean it can’t do all the heavy lifting alone.
New and emerging channels now offer charities real opportunities to cut through the noise and reach untapped audiences – if you know how to use them.
Drawing on real-world experience across social and event fundraising, this session explores how to identify, target, and recruit new event participants in today’s fragmented digital landscape.
With a strong focus on practical takeaways, we’ll look at smarter channel selection, full-funnel optimisation, effective ad management, and creative trends that drive action.
You’ll leave with clear, actionable techniques to help you reach high-intent fundraisers, improve acquisition performance, and build a more resilient digital recruitment strategy.
Key leranings from this session:
- Emerging channels unlock new fundraiser audiences
- Channel relevancy to aid effective targeting
- Channel native ads that resonates with audiences
- Full-funnel thinking drives better acquisition
Speakers
Edward Grant
Creative Services Director
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