In this session, Jude Habib discusses how to find the story when speaking to potential donors.

Jude has always focused on the power of human interest stories, and she is passionate about giving a platform to stories and issues that don’t get reported or are misreported.

Jude is a BBC trained reporter and producer with over 20 years’ experience of unearthing powerful stories. At the BBC, she focused on human interest storytelling, developing and delivering high-impact social action campaigns across radio, television and digital addressing issues related to domestic violence, the care system, homelessness and dying well, in partnership with the charity sector. She also worked on flagship programmes including – Children in Need and Comic Relief.

Jude founded sounddelivery in 2006 to help charities and other socially minded organisations navigate the changing digital landscape and find new ways of telling their stories. Key to this was building the skills and confidence across organisations and not just within the communications and fundraising departments.