Over 20 million people go through the JustGiving checkout every year to donate to the causes they care about. So it’s essential it’s optimised to give them the best experience and raise more money. In this session, we’ll share four A/B tests we implemented to our online donation flow and ask you to guess whether each one was a win, loss or draw! Plus, we’ll lift the lid on the key donation metrics we obsess about day in, day out, and the ways our donation checkout is powering more giving moments to help you raise more money.

Key learnings from this session:

• Define and track key metrics
• Test & Learn
• Adapt to consumer behaviour