Attendees can expect to gain valuable insights into social media advertising for non-profits through Lauren’s session.

She will present a case study of a lead generation campaign with OneKind, showcasing how charities can effectively use social media to expand their donor base and ensure financial sustainability, with limited resources. Her case study will illustrate the synergy between digital and telephone fundraising, creating long-term, dedicated supporters, and offer a roadmap for optimising online fundraising campaigns, maximizing impact and efficiency.

Lauren has managed the entire process, from initial concepts to completed conversion calls and created the ongoing supporter journeys. She has overcome the challenges and knows all the details of executing a successful lead generation campaign.

Key learnings from this session:

• How to plan and execute an entire lead generation campaign
• Challenges to expect and how to overcome them
• The confidence that this type of campaign is possible with limited budget