LTV & Events participants: the real value of your new recruit

Event fundraising is often the most accessible gateway for new supporters, particularly for smaller charities with limited acquisition budgets. However, the true impact of an event lies far beyond the finish line. In this session, Davinia Batley and Paul Courtney join Simon to explore how charities can shift their mindset from transactional event management to a meaningful value exchange. By focusing on the participant experience as a “first chapter” rather than a one-off interaction, you’ll learn how to transform a single day of activity into further support for your charity.

The discussion dives deep into the strategic art of stewardship, challenging the traditional “thank you and goodbye” model. Our panel shares actionable insights on how to plan the post-event journey before recruitment even begins, ensuring your participants stay connected to your mission long after the event momentum fades. If you’d like to better understand the Lifetime Value (LTV) of your supporters and how to plan for cross-channel journeys, this session provides the roadmap for turning event participants into dedicated, lifelong advocates for your cause.