In this session, we hope to illustrate the importance of aligning goals and values with corporate partners and how this not only strengthens the partnership but amplifies impact for both parties.

In order to demonstrate this, we will be focusing on Cats Protection’s new partnership with identibase, we will demonstrate how Cats Protection and identibase built a shared vision around a microchipping campaign fuelled by recent changes to a new law in England.

Key learnings from this session:

1. The Importance of Mission Alignment – Understand how aligning goals and values with corporate partners strengthens partnerships and amplifies impact. See how Cats Protection and identibase built a shared vision around the cat microchipping campaign.
2. Effective On-boarding Practices for Smooth Transitions – Gain insights into the on-boarding process, from initial negotiations to handover, ensuring continuity and setting up the partnership for success from day one.
3. Engaging Internal Stakeholders for Stronger Buy-In – Learn strategies for rallying internal teams around new partnerships, ensuring cross-departmental support that enhances the campaign’s reach and effectiveness.