Two years ago, Hampshire and Isle of Wight Air Ambulance took the decision to ditch income targets and focus on staff welfare and long-term relationship building.

The result was a 25% increase in income.

This session covers Hampshire and Isle of Wight Air Ambulance’s journey so far, and the challenges, pitfalls and unexpected benefits the charity found along the way.

Key learnings from this session:

• Income matters but is a very poor indicator of a fundraiser’s efforts or success.
• Collective goals lead to increased collaboration and a breaking down of silos.
• Measure the stuff that matters – even if it won’t move the income needle for years.