
The organic social media landscape
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Talk Details
Meta, TikTok, LinkedIn, X — the organic social media landscape has changed dramatically in just a few years. For charities, the question is no longer whether to engage, but how to do so effectively amid shifting algorithms, formats, and audience behaviours. This panel brings together social media leads from across the charity sector to explore how they’re adapting, and thriving in this new landscape. From driving awareness to building communities and telling compelling stories, discover what’s working now, what’s changed, and how to stay ahead without losing sight of your mission. Organic reach may be harder to earn, but the power of story, purpose, and connection is as important as ever for charities like ours.
Speakers

Nana Crawford
Owner

Tereza Litsa
Marketing Consultant

Olga Chevganiuk
Head of Strategic Department
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