Why You Need To Move To Google Analytics 4



Google Analytics 4 is coming, whether we like it or not!

Your Universal Analytics will make the switch on 1 July.

This session will be a quick overview over the new Analytics interface, a selection of the things that have changed, and reasons why doing the automatic switchover is like letting a removal company who don’t care about your stuff move house for you!

Key learnings form this webinar:

  • An understanding of the data driven attribution model
  • What’s replacing bounce rate
  • An understanding of the importance of events in GA4

Full participation in Why You Need To Move To Google Analytics 4 is applicable for 1 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

CFRE Approved provider for 2023
This event is eligible for
1 points (find out more about CFRE)

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