Why You Need To Move To Google Analytics 4

This session will be a quick overview over the new Analytics interface, a selection of the things that have changed, and reasons why doing the automatic switchover is like letting a removal company who don’t care about your stuff move house for you!

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This event is eligible for 1 points. Read More about CFRE

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Details

Google Analytics 4 is coming, whether we like it or not!

Your Universal Analytics will make the switch on 1 July.

This session will be a quick overview over the new Analytics interface, a selection of the things that have changed, and reasons why doing the automatic switchover is like letting a removal company who don’t care about your stuff move house for you!

Key learnings form this webinar:

  • An understanding of the data driven attribution model
  • What’s replacing bounce rate
  • An understanding of the importance of events in GA4

Full participation in Why You Need To Move To Google Analytics 4 is applicable for 1 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

Speakers

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