Why your charity’s legacy program isn’t working – and how to fix it!
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Talk Details
Most charities and even donors don’t engage in legacy and planned giving discussions because they are intimidated by the math, and topics like death and taxes. Bosses and boards won’t invest because they think legacy only represents future money. We’ll share new data from legacy experts on why this is the wrong strategy and how you as a fundraiser and your organization can get your program back on track.
What are the key learnings from your session?
- How to talk to donors about legacy giving
- Why the legacy conversation is different than most fundraising
- Get over the complexity of the mind by engaging the simplicity of the heart
- How legacy is the gateway gift to MORE cash donations in life
Speakers
Paul Nazareth
VP Education & Development
Rob Cope
Executive Director
Hazel Crombie
Legacy & In-Memory Development Manager
Maya Ahmad
Senior Specialist, Legacy Giving
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