Respect Your Donors with Gender-Inclusive Data
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.
Speakers
Jude Shimer
CRM Manager
Related Talks
How Commercial Brands use Email for Customer Experience
In this session, Tom Carter, Performance Marketing Manager at PensionBee, will share how a fast-growing fintech brand uses email to drive results through smart, strategic communication.
The organic social media landscape
This panel brings together social media leads from across the charity sector to explore how they’re adapting, and thriving in this new landscape.
How AI and Data can help us understand staff wellbeing
Explore how Data and Agentic AI are revolutionising staff wellbeing across the UK retail sector.