Head of Committed Giving
Abena Bentum
Abena is the Head of Committed Giving at Great Ormond Street Hospital Children’s Charity. She’s a marketing lead with over a decade of experience delivering highly successful multi-channel marketing within the charity sector, and also across large B2B brands and advertising agencies. Abena and her team have just embarked on GOSH Charities most ambitious capital appeal to date. Find out more here https://www.gosh.org/the-childrens-cancer-centre/
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Small tweaks of the dial: using the phone to elevate support experience and improve campaign efficiency
From Upgrade and Reactivation calls to the humble Thank You call; the phone has always been a great way to engage with supporters. In this session we’ll take you through how we’re using calling in our regular giving stewardship journey and what impact it is having.
