Abi champions data-driven fundraising as the Head of Supporter Engagement and Giving at Sustrans, the UK charity making it easier for everyone to walk, wheel and cycle. Leveraging her 14 years of experience in marketing and fundraising, Abi crafts engaging supporter journeys that harness the power of data across multiple channels. She is a passionate advocate for innovation, empowering teams to unlock fundraising success, even with budgetary constraints.