Head of CRM
Amy Leighton
Amy is the Head of CRM at JustGiving, she leads a small team to automate and scale CRM, one of the biggest marketing channels at the tech-for-good company.
Amy’s recent work includes leading a cross-functional team to create a fundraising email program which enhances the overall customer experience and increases the number of donations to a fundraising page.
Prior to joining JustGiving, Amy worked for Virgin, a customer obsessed organization whose internal ethos was to “screw average and create amazing,” Here she developed her love for developing insight driven CRM experiences, working as part of a team to drive innovation and push the boundaries for the benefit of Virgin’s customers.
My Previous Events
Cutting through the noise of email marketing
Join Amy, Paul and Emma from the JustGiving CRM team for a discussion on email marketing where they will show three of their all-time favourite emails. and tell you why they love them.
Taking your organisation into the unknown: data privacy, crypto
How will data privacy changes and emerging web3 technologies change fundraising in the next few years? JustGiving’s Amy and Oli answer your questions.
Using data driven recommendations to improve email stewardship
In this session, JustGiving will share how they have overhauled their email journey for online fundraisers and how using data-driven recommendations is already driven a statistically significant uplift in donations.