Anna Turner

Anna leads the Research and Insight team at Legacy Futures and its flagship consortium research programmes – Legacy Insight and In-Memory Insight.

Over the past four and a half years, she has led research into all areas of legacy and in-memory giving, from high value legacies, online wills and working with lay executors, to understanding Boomers and Generation X, exploring multi-cultural in-memory giving, group in-memory fundraising and the evolving in-memory product landscape.

Anna also leads MiExact’s CharityTracker, an audience centred brand tracking service for the non-profit sector. Before Legacy Futures, Anna spent over 20 years’ in advertising and communications at Ogilvy, working as a brand strategist and insight specialist, across commercial, government and charity clients.