Senior Relationship Manager (Gifts in Wills)
Caroline Donald
My role at UNICEF UK is to lead the stewardship programme for supporters who are considering or have already generously included a gift in their will. Being based within the Philanthropy team at UNICEF, I am also charged with leading our work discussing legacies with donors who have the capacity to give transformational gifts in the future.
I have a background in international development, youth leadership programmes, fundraising for equitable for access to education and child’s rights. I love problem solving – mostly when I spot a gap that needs filling. Like an itch you can’t not scratch. I like innovating (which was helpful whilst making adaptations during the pandemic). I am happiest when planning and collaborating.
As a mum of two young ladies, I care about girls, youth, and women’s rights, LGBT+ and gender equality and generally creating more fairness in the world.
My Previous Events
Growing the top 2% – Legacies and Major Donors
In 2022 I commissioned Legacy Voice to undertake some research into high value supporters and legacy giving for UNICEF and am happy to share some of what I have learned. Come and find out, from a fundraisers perspective, what you need to know about this audience, some of their motivations, a surprising competitor right under your nose, and what you might need to think about at your charity.