Ellie McGuigan

Ellie is a paid social marketing expert with a deep understanding of the charity sector and a passion for using digital to drive meaningful impact. With hands-on experience managing large-scale campaigns for two of the UK’s biggest charities, Ellie brings a unique blend of strategic thinking, platform expertise, and practical know-how to the table.

In recent months, Ellie has led on navigating the complexities of Meta’s domain categorisation update at Cancer Research UK – an issue that has disrupted paid social efforts across the non-profit sector. She’s been at the centre of internal and cross-sector communications, working closely with Meta and supporting teams through the shift.

A strong believer in collaboration and continuous learning, Ellie is passionate about sharing insights and practical takeaways that empower fellow marketers to feel confident in a fast-changing digital landscape. You’ll find her doing just that over on LinkedIn and Instagram @paidsocialpeople.