Strategy Director
Eva Mueller
Eva is a well-rounded marketing expert with 11 years of experience in media strategy, channel planning, brand management & analytics and campaign development in Europe and Latin America. She brings these skills from corporate into the third sector, as Director of Social Social, Berlin.
My Previous Events
Changing the public perception of refugees through paid social – how the IFRC activated the Moveable Middle to change minds and hearts across Europe
We’ll show you how we delivered a phased paid social, influencer and press playout we reached then engaged millions of people, and created positive, lasting change; and we won’t shy away from the challenges we faced, including tips on how you could overcome them.