Fiona McGregor is a digital fundraising specialist with over six years of experience delivering high-impact campaigns for leading UK charities. She currently leads paid digital engagement at the British Red Cross, where she drives innovative strategies to grow income and supporter engagement. Fiona’s background spans both national and international non-profits, including Barnardo’s and the Chatteris Educational Foundation in Hong Kong. She holds a Professional Certificate in Digital Marketing from the Chartered Institute of Marketing. Outside of work, you'll typically find her travelling somewhere new, at the theatre or eating dumplings.