Heather is a charity fundraiser and communications specialist with experience in very small to medium charities of local and international development varieties. Over the last two decades she worked her way into her specialism the old fashioned way: volunteering for causes she cared about, grasping every opportunity to become skilled and experienced until eventually the next step was to become a professional fundraiser.
Heather takes huge pride and enjoyment in being a fundraiser and knows what it is like to work in small teams with limited resources, trying to keep up with developments in every fundraising stream let alone the digital revolution.
She has experience in direct mail acquisition, retention and engagement strategies, campaign management and donor stewardship from her time in international development charities. And know what it is like working out how to just get all the donors on one spreadsheet in smaller organisations.