

Jaz has 30 years’ experience within the charity sector. She has led a strategic and creative agency supporting not-for-profits and now specialises in helping organisations get to the heart of the matter.
She’s skilled at reviewing vast amounts of information, distilling what really matters, in depth one-to-one interviews that probe what lies beneath the data and the written reports. She’s an expert in applying what she learns to real-world, manageable change in organisations and how they communicate.
She has significant fundraising and communications experience across many causes and charities.
She was a long-standing member of the Chartered Institute of Fundraising’s EDI committee. Prior to that she was a member of the Institute of Fundraising’s Expert EDI panel.
She became an independent consultant in 2019, and has worked with clients like the RSPB, St John Ambulance and Carers Trust - across strategy, audience insight and proposition development.
This session will take the shape of a series of provocations that challenge approaches to supporter journeys and the limitations of one-size-fits-all.
The Supporter Experience Conference — the only place you’ll learn how to crack the code to supporter engagement and create memorable experiences!
This session explores how to align your charity’s mission with supporter values, asking the right questions, listening effectively, and crafting a compelling legacy proposition that resonates with potential legacy donors.
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