Jo-Ann Alves

With over 20 years in fundraising, Jo started her career as a telephone fundraiser, learning early on that empathy, persistence, and a good sense of humour go a long way when speaking to supporters.

For more than a decade, she’s been part of GOSH Charity, helping to shape a culture of ethical, transparent, and supporter-centred fundraising. Now working to embed fundraising compliance across the organisation, Jo focuses on balancing supporter needs with regulatory requirements, making compliance feel less like a rulebook and more like a shared commitment.

She’s known for bringing people together to find solutions — and facing every challenge with professionalism, positivity, and usually a smile (and sometimes a strong mocha).