Joan is an accomplished senior marketer with extensive experience in both above- and below-the-line campaign management across the charity and publishing sectors. Her work has spanned the UK, Australia, New Zealand, and South Africa, bringing a global perspective to audience engagement, donor experience, and campaign innovation.

With a strong track record in Individual Giving, communications, product and subscription marketing, Joan is a creative problem solver and curious thinker who combines strategic insight with hands-on execution. She thrives on taking ideas from concept to completion, ensuring projects meet acquisition and retention targets while delivering impact and value.

Joan is known for her ability to build strong, authentic relationships across teams, communities, and membership bases. She has a deep understanding of how to meet the needs of supporters in diverse markets without losing sight of KPIs or profitability. As a proactive "joiner of dots," Joan is an adaptable manager, flexible collaborator, and passionate amplifier of voices that need to be heard.