

John Lepp, author of Creative Deviations, is a direct response, marketing and graphic design expert with over 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.
This session takes a look inside the hearts and minds of your donors and shows you how minor deviations from the status quo can give you major results!
Sit back and let John and Jen guide you through (some) of the creative principles of storytelling. If it’s anything like their other sessions, make sure you have some tissues handy as it’s likely to be a tearjerker!
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