John has worked in fundraising and events for almost 20 years and is a founding partner of mass participation events agency, Massive.
The Massive work with charities and rights holders in the UK and overseas to design, develop and deliver amazing mass participation events and campaigns. Recently clients include NSPCC, Alzheimer’s Society, London Marathon, Great Run Company, Mind and Shelter
When COVID hit, Massive worked with others to set up the Us & Us Collective to offer free support to over 100 charities looking to pivot to virtual events and worked with MSO on the 2.6 Challenge. Since then, they have developed a number of successful virtual fundraising campaigns, delivered over 20 physical events in 2021 and are working with other clients to refresh their events for relaunch in 2022.