

I'm an Innovation Manager with a deep-rooted passion for social fundraising and creating impactful supporter journeys. With a background in the third sector and a Masters degree in Sports Events Management, I bring a unique blend of expertise to the dynamic world of social fundraising.
In this session we’ll be taking a deep dive into multi-channel supporter journeys, with a particular focus on WhatsApp.
In this session we will be discussing all of the different ways that you can build learning and innovation into your campaigns. We’ll cover how to test new concepts, different activation methods and different stewardship tactics so that you can learn the best approaches in real time.
In this session we’ll pull out some of the key insights that make virtual events and Facebook Challlenges successful, giving you tips on how to apply them to your events portfolio.
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