Senior Marketing Manager

Lauren Poole

Senior Marketing Manager, currently managing the RNLI Legacy and In memory marketing programmes. Involving lead gen, funnel marketing and stewardship. As well as, running the RNLI’s flagship In memory giving campaign Launch a Memory.

RNLI

My Previous Events

Launch a Memory – Innovation for Acquisition, Conversion and Retention of donors.

Showcasing how testing and learning has been pivotal to each and every campaign, and the ability to adapt and innovate has allowed new focus’ for the campaign to evolve.