Leah Eustace, ACFRE, is President and Head Paddler at Blue Canoe Philanthropy, where she specializes in fundraising strategy, copywriting and storytelling. She’s also a member of The Case Writers, a small group of writers and designers who work with some of North America’s most impactful nonprofits. Her volunteer work is extensive: she’s Vice Chair of Professional Development on the AFP Global Board, sits on the ACFRE Credentialing Board and is a Board Member for PLEO (Parents’ Lifeline of Eastern Ontario). Leah is an AFP Master Trainer, a Stability Leader and holds a Certificate in Philanthropic Psychology (Distinction) through the Institute for Sustainable Philanthropy.
Join Leah as she shares her case for support secrets and changes your thinking about how to frame your case around the why rather than the how.
This quick-fire session is all about the psychology of giving. With her 15 top tips in 15 minutes, Leah shows you just how to get inside your supporters’ brains to increase loyalty to your cause.
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