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Lisa Sargent

Bio

Specializing in donor retention communications, I'm an international fundraising copywriter with a 15+ year track record who is dedicated to helping nonprofits and charitable organizations get and keep more donors.
My one-woman copywriting shop, Sargent Communications, specializes in writing engaging, effective donor care communications proven to keep donors connected (and giving) after that first appeal, including:
★ E-mail appeals and e-mail newsletters
★ E-mail sponsorship appeals
★ Direct mail member newsletter packages
★ Online content and campaign copy | nonprofit website copy
★ Special appeal fundraising letters
★ Donor thank-you letters
★ Direct mail annual and seasonal appeals
★ Major and middle donor upgrades
★ And many other nonprofit communications
Specialties: Donor fundraising and development communications including: high open and click-through rate e-mail | donor-centric direct mail newsletter and fundraising packages | donor acknowledgment audits and updates | copyediting for existing nonprofit communications. 

Events

20.00

20.00

In this session Lisa talks about three things in particular:
  1. What predictable things happen when your donors perceive something is boring
  2. How you can start to head that off at the pass, before your fingers ever touch the keyboard
  3. The mechanics of how to find and fix some of the fatal flaws that lead to boring.

Speakers

#452988

20.00

20.00

‘Cancel everything!!’ they wailed. ‘NO,’ we cried. ‘Do MORE!’ Yes, it was the start of a pandemic. But what Irish NGO Trócaire learned and implemented in the weeks following the outbreak of coronavirus DOUBLED individual giving and exploded new-donor recruitment. These tactics and timeless takeaways — from smart leadership and critical decision-making to the nuts and bolts of winning creative — are bundled into this 90-minute masterclass for you to bring back to your non-profit and prosper, too (starting today!).

Speakers

#452988

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