As director of Remember A Charity - the UK legacy consortium, Lucinda leads an integrated communications, advocacy and membership campaign, working to grow and normalise charitable gifts in Wills. Having joined the campaign in June 2022, she brings over 20 years of experience in charity sector communications to the team. Remember A Charity works all year round to promote legacy giving to the giving public, to solicitors, Will-writers and key partners, giving its member charities promotional tools and resources to help them make the campaign messaging their own.