Madeleine Cassidy is CEO of the Bobath Centre, that supports children and adults with cerebral palsy. Much of Madeleine’s career has been spent within charities that support children or people with disabilities and she served as CEO of the Brazelton Centre and other charities for over 16 years. She has a post-graduate Diploma in Marketing and Masters Degree in Voluntary Sector Management. Madeleine is very passionate about small charities. She established a consultancy named “Charities in Focus” to specifically support small charities and community groups. Her background lies in Brand Marketing as Senior Marketing Manager for national brands.