Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals excel at the most human part of their job, connection. A former fundraiser turned coach, she has trained over 100,000 fundraisers and is the creator of the Power Partners Formula, a framework that helps nonprofit leaders raise more from the right funders so they can move more money toward what matters most, without burning out.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2025, Mallory launched Practivated, an AI-powered fundraiser readiness platform. Readiness, the way Practivated defines it, is the combination of skills, confidence, and muscle memory, and until now, fundraisers have had almost no structured way to build it. From big asks to tough objections, Practivated gives fundraisers a safe, dynamic space to practice the conversations that matter most, building the internal capacity to show up, adapt, and connect no matter who walks in the room.