Mark started out as a fundraiser for ActionAid before moving on to the YMCA before he set up Bluefrog in 1997 with one simple goal – to be the agency he would have wanted to employ. Mark combines his academic background with hands on experience of research, marketing and fundraising for some of the best and most respected charities in the UK. He works alongside Bluefrog’s clients conducting research, developing and planning their fundraising strategies, products and creative.   

Mark is a passionate advocate of putting Donors and their needs at the heart of all we do in fundraising. He shares his ideas and findings on and through his blog,