

Matt Collins is the managing director of Platypus Digital, a digital marketing agency dedicated to working for charities and registered B Corp.
They have delivered digital work for over 170 charities, including Battersea, British Red Cross, Sightsavers and many more.
Matt has appeared on Sky News, CNN and LBC and has written for the Guardian about the latest trends in the charity digital world.
He also founded and ran Digital Candle, a free service connecting charities with digital questions to experts who can answer them for free.
This session will be a quick overview over the new Analytics interface, a selection of the things that have changed, and reasons why doing the automatic switchover is like letting a removal company who don’t care about your stuff move house for you!
CFRE Points: 1
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