

Paul Seabrook started his marketing career in the automotive industry. He witnessed first-hand the power of research when involved with the launch of challenger brand Daewoo. A car company that asked what its customers wanted, this approach resulted in the UK’s most successful car launch.
In 2006 he co-founded fast.MAP, a specialist quantitative online research agency. Over the next 7 years he grew the business working with some of the UK’s most successful consumer brands across multiple sectors. In 2013 he founded Beautiful Insights, a full service market research agency specialising in turning questions into insights, and has since worked extensively in the charity and commercial sectors.
Paul is chair of the Chartered Institute of Fundraising Insight Committee.
12:00 Thursday 22nd May
The Supporter Experience Conference — the only place you’ll learn how to crack the code to supporter engagement and create memorable experiences!
Beautiful Insights have provided market research to charities for over a decade and have been tracking donor reactions to the cost-of-living crisis since it started in 2022. This session will provide the latest insights to help keep donors motivated and willing to give.
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