

I oversee all our fundraising – from appeals and challenge events, to trusts and corporate partnerships. I’m also responsible for our communications, which let people know who we are, and how we’re here for them.
I’ve worked for most of my career in fundraising and communications, with agencies and charities such as Cancer Research UK, Unicef and Barnardo’s. In every role, I’ve always been focused on how to inspire people to give their time, money or support. And how to bring them closer to us through the work we do, and the way we communicate.
I’ve also led of a lot of change in various organisations. I worked at Cancer Research UK through their merger, and at Breast Cancer Now through 2 mergers. So I understand how important it is to communicate and collaborate through change – whether that’s with team members, supporters, or the people who need us. It means we can do even better for people affected by breast cancer.
This panel discussions shares lessons and challenges about delivering great supporter experience.
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