Sam Devlin

Sam Devlin is an independent legacy and individual giving consultant with 25 years’ experience across the UK and Australian charity sectors. She led the legacy team at Cancer Research UK, delivering 40% income growth over six years, and now works with charities of all sizes to build legacy programmes around how supporters actually make decisions, not around what the charity already has to hand. She recently worked with Remember A Charity on their case for investment toolkit, helping members make the internal argument for legacy funding. Her Gifts in Wills Decision Map charts the supporter journey from first awareness through the messy middle to a gift in a will, and it shapes the practical approach she brings to this session.