Zoe Fowler
Legacy & In Memory Manager
I’m currently leading the amazing Legacy and In Memory Marketing team at Marie Curie. I’ve been working at the charity for over 3 years and I’m on a mission to raise as much as possible to close the gap in end of life care. Legacies are playing such a vital role in helping Marie Curie reach more people – currently legacy income funds 25% of the care we give. Please join us to hear all about our Legacy Awareness Campaign and find ways which will help your charity find new pledgers.
My Previous Events
Bundle On Demand
Legacy & In-Memory Fundraising Virtual Conference 2025
Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!
Legacy is a behaviour change brief
Join Pete Esuola-Grant, Head of Planning at GOOD, as he shares insight into what makes a successful legacy campaign, and how Will Talk was able to evolve into a big creative platform that has led to a 70% yoy increase in enquiries for Marie Curie’s Will writing guide that is projected to bring in income that will fund 285,839 hours of vital end of life care.