Supporter needs vs organisation structure – what we learned about designing supporter journeys
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Talk Details
A well designed supporter journey is at the heart of delivering great supporter experience. But our organisations aren’t always set up to help us create journeys that are driven by supporter needs.
In this session you’ll here about Mind’s supporter journey mapping programme, a piece of work we started out on in 2022. We’ll share some tools and templates that we used to help us, what we’ve learned about working together along the way and what that means for what we do next.
Key learnings from this session:
- Practical tools to help you map your journeys
- Ways of working that encourage cross-team collaboration
- Real life learnings, including things that went right and things that went wrong
Speakers
Katie Mitchell
Head of Supporter Engagement
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